INVESTING IN STOCKS
May 22, 2018
Investments Over Money — Fishers, IN — Norwood Economics

INVESTING IN STOCKS 

Most people don't put much thought into what buying a stock means.



In fact, most people don’t buy individual stocks, but instead invest in equities using mutual funds – often in their 401(k) account. Investing in mutual funds does make it easier to diversify, but it also introduces an intermediary in the stock buying process, removing it one step further from the individual and making it that much easier to forget what investing in stocks is all about. Now, throw in the fact that most stock mutual funds aren’t actually investing in companies, but speculating on stock price movements instead, and you have a recipe for mediocrity at best, and downright awful results at worst. 


What’s the difference between investing in companies and speculating in stock price movements, and why do we make the claim that most mutual funds are speculative vehicles? Well, the data tells us as much. According to William Harding, an analyst with Morningstar, the average turnover ratio for managed domestic stock funds is 130% (Apr 23, 2018). One hundred and thirty percent turnover equals an average holding period of just 281 days, or a little more than nine months. Domestic stock mutual funds aren’t investing your money. They are speculating with it; speculating on short term stock price movements.


Investing in a stock is buying part ownership in a business. We take an equity stake in a business to collect our share of the profits from that business. Profits are paid out as dividends to owners. Profits are also used to buy back shares of stock, which increases our stake in the company, increasing our share of future cash flows. Warren Buffet recently remarked that Berkshire Hathaway was increasing its stake in Apple two ways: first by buying shares on the open market, and second by doing absolutely nothing while Apple continues to buy back big chunks of its stock. Buffet sounded positively gleeful at the prospect of owning a larger stake in Apple without having to pay another cent.


Investing in stocks, then, is buying part ownership of a business, entitling you to future profits. Profits can be paid to you as dividends, used to buy back shares, thus increasing your claim on future profits, or reinvested back in to the business in the expectation of increasing future cash flows. Regardless of how a (hopefully) growing stream of profits are used by management, you’re not going to receive your share over a period of years if you don’t own the stock longer than 9 months. And it’s the compounding of profits over years and years that eventually leads to large increases in investor wealth.


Investors, of course, need to put a value on the future stream of profits they expect to receive. Astute investors hope to pay less for a business than it’s actually worth, thus earning an above market rate of return. The price you pay for a share of a company is the single most important aspect of investing. Pay too much and your returns will be less than the market rate. Pay fair value and you’ll receive the market rate. Buy into a business for less than it’s worth, and you’ll earn an above market rate of return.


Fortunately, there’s a substantial amount of historical data available to help investors value a business, making it possible to earn an above market rate of return with individual stock picking. Unfortunately, most stock mutual funds aren’t attempting to buy cash flows at a discount, but instead hoping to make a quick 10% to 20% on stock price fluctuations. The data categorically shows that they fail, making it more profitable for individual investors to buy index funds rather than actively managed speculative mutual funds. Their other option is to learn how to value businesses and attempt to buy individual stocks for less than the intrinsic value of the underlying business, or to hire someone who can do it for them…outside the mutual fund space.

By Christopher Norwood November 17, 2025
Executive Summary The S&P 500 was flat last week The U.S. government is once again open for business Markets thrive when liquidity rises GDP grows faster when the government spends more The odds that the Fed will cut a quarter-point on December 10th fell to 45.8% The S&P 500 is a concentrated index, heavily weighted toward technology Diversification reduces risk without necessarily reducing return Deciding when to take Social Security is about maximizing your benefit (A quick note this week due to travel on my part. You’ll find a variety of comments about last week’s market and events that may impact the stock and bond markets. Also, some thoughts on conversations with clients.) The S&P 500 was flat last week and is testing its 50-day moving average again (purple line below). We may see a down week this week. A fall below November 7th’s low of 6631.44 would likely lead to a further drop. A lower high and lower low would be in place, the definition of a down trend.
By Christopher Norwood November 10, 2025
Executive Summary The S&P 500 fell 1.6% last week to close at 6,728.8 There was a widespread sell-off in the Tech space The Nasdaq Composite had its worst week since the week ending April 4th The jobs market is a concern for the Federal Reserve Data is scarce, but the jobs market seems steady U.S. services sector economic activity picked up in October A diversified portfolio is more important for risk management than ever The S&P 500 fell 1.6% last week to close at 6,728.8. The Nasdaq 100 fell 3.1% on the week. The declines were blamed on a report released Thursday by Challenger, Gray & Christmas, according to Barron’s. But the market fell throughout the week. The Challenger Gray report wasn't released until Thursday. The report may have helped sink the market last week, but it wasn't the lone catalyst.
By Christopher Norwood November 3, 2025
Executive Summary The S&P 500 rose 0.7% last week to finish at 6,840.20 The S&P is up 16.3% year-to-date A stock represents ownership in a business The S&P 500 is rising at an increasing rate, and that can't go on forever Profit margins have been stable over the long run The Federal Reserve cut the Fed funds rate by one quarter point last Wednesday, but why? Inflation appears nowhere near declining to the Fed’s 2% target The annualized headline CPI September number was the second-highest since January Inflation is hurting the lowest 50% of income earners in the U.S.
By Christopher Norwood October 27, 2025
Executive Summary The S&P 500 rose 1.9% last week The Fed will cut the Fed funds rate by 0.25% this week. The funds rate is currently 4.00% to 4.25%. Financial conditions are already easy The stock market is setting new highs Gold typically does best when liquidity is abundant Gold is up 54% YTD Bond investors seem to be signaling a recession ahead Stock investors see blue skies instead The Stock Market
By Christopher Norwood October 20, 2025
Executive Summary The S&P 500 rose 1.7% last week to finish at 6664.01 The Nasdaq & the Dow Jones rose as well last week We had an inside day last Monday, then an inside week Earnings season is here The four credit events might snowball into something more serious Credit spreads have started to react, widening over the last two weeks Bond yields fell (yields down, price up) last week The dollar index is also falling The Federal Reserve has been draining excess reserves from the system since 2022 It appears as if the Fed has no choice but to end its Quantitative Tightening (QT) program The Stock Market The S&P 500 rose 1.7% last week to finish at 6664.01. The Nasdaq 100 was up 2.4% and the Dow was up around 1.5%.
By Christopher Norwood October 13, 2025
Executive Summary The S&P 500, Nasdaq & the Dow Jones fell last week President Trump tanked the market Friday with a post about trade talk troubles with China The S&P 500 still has a lot of momentum, though Bond investors aren’t expecting a recession any time soon The Atlanta Fed GDPNow tool is estimating 3.8% real GDP growth for Q3 The AI boom is increasingly dependent on circular cash flows The U.S. stock market has a lot of exposure to AI The Stock Market
By Christopher Norwood October 6, 2025
Executive Summary The S&P 500 rose 1.1% to close the week at 6715.79 The Nasdaq was down 0.3% last week The Dow Jones Industrial Average was up 1.99%. The government shutdown materialized on Wednesday The Fed is expected to cut the funds rate by another quarter point in October Unemployment isn’t rising, and consumers are still spending Recession red flags The last 18 years have been unusual A recession is not Norwood Economics’ base case
By Christopher Norwood September 29, 2025
Executive Summary The S&P 500 fell 0.3% last week to finish at 6,643.66 The Dow, Nasdaq, and Tech sector ended lower as well The S&P average annual total return is 7.9% since the 2000 market peak The economy grew 3.8% in Q2 (third estimate), up from the prior 3.3% second estimate Financial conditions remain loose The 10-year Treasury yield has little room to fall from current levels The elderly and poor suffer most from the impacts of inflation Norwood Economics manages diversified portfolios This time is NOT different The S&P might see negative returns over the next decade Economic growth is the lowest in the past 25 years There are no piles of cash sitting on the sidelines The Stock Market
By Christopher Norwood September 22, 2025
Executive Summary The S&P 500 rose 1.2% last week to finish at 6,664.36 The S&P 500 is up 13.31% year-to-date The S&P is expensive The Fed updated its “Dot Plot” The 10-year yield rose last week despite the Fed’s rate cut The Fed is signaling at least two more rate cuts by year's end A pullback of 10% or so wouldn’t be unusual, but there’s no data signaling recession yet The top ten most expensive S&P 500 companies make up over 39% of the market cap UBS economists estimate a 93% chance that the US will slip into a recession this year Investors should review their portfolios before the next bear market The Stock Market
By Christopher Norwood September 15, 2025
Executive Summary The S&P 500 rose 1.6% last week to finish at 6,584.3 The stock market rises long-term due to earnings growth and interest rates A stock is ownership in a business Investors are willing to pay more for a dollar’s worth of earnings today than in the past Profit margins are already near record highs The Volatility Index (VIX) closed the week at 14.76 The market is setting new highs The CME FedWatch tool places the odds at 100% for a rate cut Wednesday The August jobs report and last week’s jobs revision are driving rate cut expectations Cutting the fed funds rate isn’t the answer to slower job growth Higher long-term rates will negate any benefit from a rate cut The Stock Market